DIGITAL MARKETING
Digital marketing is a must for brands. It allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real-time.
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Engagement Driven Initiative for Leads and Conversions
CreativeKea Digital Marketing solutions offer its clients an opportunity to reach the internet prevalent at present mostly on smartphones and desktops. Our digital marketing solutions are exclusively designed for the branding and promotional need of the present times. Some of the internet marketing advantages offered by CreativeKea include:-
- Our digital marketing solutions are much competitive in comparison to other modes of business promotion.
- Measurability is the next advantageous feature of our Digital Marketing activities as you can point our results in real-time.
- Our digital marketing solutions offer a greater and much-extended appeal for the lead and business generation.
- Intensive digital marketing exercises let a brand to be developing and engaging straight width the clients.
Our Services
Digital Marketing Services
Social Media Marketing
Social Media Optimization
Search Engine Optimization
PPC Campaigns
Google AdWords
Online Advertising
Tracking & Reporting
Web Analytics
Digital and OTT Platforms Media Buying
E-mail/SMS Marketing
Online Reputation Management
Web Design and Development
Hosting Solution
Domain Registration
Mobile Application Design & Development
SEO (Search Engine Optimization)
The role of search engine in the scheme of digital activities of the present time is very important as masses mostly search for information on Search Engines. Search engine optimization brings the traffic and sales avenues to a business through positioning on the first page of SERP (Search Engine Ranking Pages) of Google, Bing and other search engines.
The business impact of SEO can be likely estimated from the fact that a website arriving on Google’s first page generally would have a better business opportunity in terms of traffic as well as business lead. SEO is primarily done by two methods and activities:-
On-Page Optimization
By on-page optimization, the keyword centric activities by the means of activities like Meta Tags, Content Optimization, Anchor Tag, Alt Text are being done on the web pages to make it search engine friendly. Better SEO optimized pages mostly carry out good results in terms too.
Off-Page Optimization
The off-page optimization activities carried out by CreativeKea include placement of website’s page URL at different prestigious location online to gain referral traffic and link juice. Search engines prize good ranking to the websites better linked at cyber at its SERP results. These referral links are being known as back-links too.
Some of the prominent off-page activities include:
Search Engine Submission
Under this, a website URL is indexed on Google and other popular search engines.
Manual Directory Submission
Under this, the websites’ URL's are manually submitted on various online directories.
Manual Bookmarking Submission
A websites URL's are submitted on various bookmarking sites.
Blog Creation & Optimization
In this stage, the blogs are created and optimized around the theme and keywords of the website that is being promoted.
Document Sharing (PPT/PDF)
Under this stage, documents as PPT and PDFs are developed and duly shared at different position and locations online.
Classified, Content Marketing, Blog Commenting, Press Releases Creation & Submission, Forums, Article/ Blog Posting and others.
SEM (Search Engine Marketing)
Search Engine Marketing in comparison to SEO is a paid activity that offers automatic top SERP ranking and lead generation in return to bidding fee paid to search engines and other (Pay-Per-Click) networks. It is more of marketing services where an instant sale is assured to an online business. It is offered primarily by pay per click services.
PPC (Pay Per click)
In this service, a website’s desired link is being placed on the top search engine rankings and other publisher’s websites based on the fee charged by the PPC services provider for a click. Google AdWords is the most popular example of different PPC (Pay per Click) programs.
Other popular Pay Per Click services include Microsoft Adcenter and Yahoo Networks.
SMO (Social Media Optimization) & SMM (Social Media Marketing)
Social Media Optimization and marketing includes the promotion of a website on the most popular websites to receive important traffic and most importantly the related business leads. As much as traffic, a website would have on social media site, as better, it would be going to be promoted online or on social media. Following are the methods which are used for carrying out the social media optimization of a website.
Social Bookmarking
The URL of the website based upon the various categories is posted on the various popular social media sites.
Creation of Social Networking Profiles
The social networking profile of the client site is made on the various social networking sites.
Facebook Promotion
After creating the profile on Facebook, the website is promoted for the Facebook space by the means of Likes, Fan Pages and groups.
LinkedIn Promotion
Website profile is being promoted on LinkedIn by creating a profile and is further promoted by making the related posts and sharing it at relevant online communities.
Twitter Promotion
The twitter profile of the company is being used for the promotion of a company on Twitter by posting tweets, re-tweeting and sharing them online.
Pinterest Promotion
After making a Pinterest account, the posts are shared on Pinterest.
Social Event Marketing
Through this, a client’s business is ensured through social event marketing for website promotion.
Livecasting
In the live casting and streaming, a live video stream of an event occurring at the point of the place is being distributed across various online channels.
Online Product Reviews
The company’s products are shared on various online sites.
Social Television
The videos related to various services and products of a company are shared on social television sites.
Audio and Music Sharing
At the various social media sites, music and audio are shared through different sites.
E-mail Marketing
Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.
